"Are you Seen when you Listen to the Government?"

Reception of Government Communication Campaigns: Shifts and Linguistic Appropriation of Messages
By Karine Berthelot-Guiet, Caroline Ollivier-Yaniv
English

"HAVE YOU SEEN YOURSELF WHEN YOU LISTEN TO THE STATE?"1 OR RECEPTION OF GOVERNMENT COMMUNICATION CAMPAIGNS Linguistic appropriation and misuse of messages

How is French government communication (e.g. against alcoholism) received by those for whom it is intended? Is it distinguished from advertising? How can it function as legitimizing a state dealing with symbolic violence? The authors attempt to answer these questions by analysing what they call "power apparatus" ("dispositif de pouvoir") with a transversal approach combining socio-linguistics, political science and information and communication science.

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