Are Digital Business Models too Indiscreet?

Personal data collection methods have proliferated with the diversification of online services. The aim of the article is to determine the links between online companies’ business models and their personal data collection strategies. The heaviest users of browsing data trackers are information websites and news sites, as well as companies’ institutional communication websites. Social networking and online dating sites are less dependent on these techniques; they collect personal data directly from individuals. Based on these results, the article makes recommendations for personal data regulation.