Television Conversations and their Influence on Public Opinion

By Dominique Boullier
English

It is not in front of the TV set that reception takes place but within the activities and frameworks of collectives that constantly generate an interpretation of the TV offering in their conversations on the subject. The resources provided by programmers take on an undecidable status in these contexts where the radical break between the worlds of programmers and that of receivers has to be acknowledged. The collective activity of reception observed in detail enables us to understand how the first links in the chain of local or more general public opinion are formed through various microadjustments.

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