Empirical Study of Oblique Attention

Special Report: A New Look at Research
The Case of Televised Speeches by Hugo Chavez
By Clémentine Berjaud
English

This article studies the notion of oblique attention, based on in-depth empirical data on the case of televised speeches by Hugo Chavez in Venezuela. Who is attentive to them? In what way? How should these variations be understood? What is one (in)attentive to during a speech? How and based on which factors? By gradually broadening the focus, the analysis first studies the concrete mechanisms of oblique attention during these speeches. It then seeks to decipher the traces of what captured audiences’ attention: first, by considering their initial reactions, which are socially diverse; and then by resituating these elements in their everyday practices, which are largely anchored in the domestic sphere.

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