Housewives over 50 are upgrading to digital

At a time when television channels are endeavouring to rejuvenate their audiences by trying to find favour with digital natives, this article seeks to understand whether the so-called analogue natives are reconfiguring their television viewing practices and, if so, how. Based on a cross-analysis of the results of three surveys conducted between 2015 and 2019 among these audiences, with the tools of the sociology of uses, we show a gradual but undeniable change of their audio-visual practices. The appropriation process is based on a dual relational and socio-technical mediation from which two pivots emerge: the prescriptive force of relations with adult children, and the intra-familial and intra-generational transmission through women. Finally, the consolidation of uses of the new audio-visual devices and their content supports a form of disparagement of traditional television, and vice-versa.