Distribution and Market: A Matter of Size and Detail No 135-136, 2006/1 - pagesPages 9 to 16PresentationBy Franck Cochoy, Sophie Dubuisson-QuellierPages 19 to 31PrologueBy Franck CochoyPages 33 to 58Self-ServiceBy Paul Du GayPages 59 to 91The Invention of Mass SellingBy Jean-Claude DaumasPages 93 to 123The Showcase of Household AppliancesBy Claire LeymoneriePages 125 to 159The Conversational Construction of SalesBy Christian LicoppePages 161 to 191What Happens in the Shop of a Telecom Operator?By Roland Canu, Alexandre MallardPages 193 to 219Testing Samples in the Commercialization of FoodBy Sandrine BarreyPages 221 to 252Marketing SimilaritiesBy Catherine GrandclémentPages 253 to 284From Routine to DeliberationBy Sophie Dubuisson-QuellierPages 287 to 321Concretization and NormalizationBy François HochereauPages 323 to 345Howze Online: The Virtual Showcase of QOM ClericsBy Marcus Michaelsen