Content creation. A market like any other?
Coordination
Olivier Alexandre and Bilel Benbouzid
Presentation
Twenty years after the advent of social media, content creation is now considered a profession in its own right, with its conventions and systems of remuneration. Yet little is known about the content economy, despite its apparently fast growth. This issue offers insight into the world of content creation. The contributions address the technical, social and economic aspects of content monetization: infrastructures, intermediaries, web marketing, remuneration methods, the pleasures and challenges of production, etc. By considering content creation as work, they highlight the value chain, the skills, and the sometimes emotionally costly self-investment that go into earning an income that is often way below the expected level. Far from the success stories that feature prominently in the media, the articles show that income from this activity remains low overall and structurally unequal. The issue thus sheds a more nuanced light on the platforms’ promises of autonomy and independence for their users.
Editorial Board
Co-director: Valérie Beaudouin [valerie.beaudouin@ehess.fr]
Director: Patrice Flichy [patrice.flichy@u-pem.fr]
Editorial secretary: Aurélie BUR [aurelie.bur@enpc.fr]
Editorial committee: Jean-Samuel Beuscart, Dominique Cardon, Éric Dagiral, Fabienne Greffet, Christian Licoppe, Inna Lyubareva, Sylvie Octobre, Sylvain Parasie, Franck Rebillard, Olivier Voirol
Réseaux has also published
• Cardon D. Jean-Perrier V., Le cam F., Pélisier N. (2006), Les Blogs, Réseaux, n° 138, vol. 4.
• Cardon D. (2008), Réseaux sociaux d’Internet, Réseaux, n° 152, vol. 6.
• Cardon D. (2009), Web 2.0, Réseaux, n° 153, vol. 2.
• Beuscart J.-S., Flichy P. (2019), Les activités menées sur les plateformes numériques – II, Réseaux, n° 213, vol. 1.
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