From the Status of Reservation Agent to that of Customer Adviser
By Céline Mounier
English
FROM THE STATUS OF RESERVATIONS AGENT TO THAT OF CUSTOMER-ADVISER Analysis of an occupational transition in two call centres
This article considers the competencies deployed by tele-advisers in two call centres in the tourism sector. It highlights a form of mental agility and the large individual and collective capacity for memorization, needed to satisfy customers and orient their requirements in relation to the organization's constraints. The author explains how developments in the information system, especially the introduction of customer relations management, can lead to radical changes in the work of customer advisers operating via the telephone.