Trust in the media

The issue of the public’s trust in the media has increasingly been a focus of attention in recent years, both in the media sphere and in academia. This renewed interest comes at a time of the digitalization of information practices, the circulation of fake news, and the polarization of the public sphere. In international academic literature, declining trust in the media is often assessed using indicators that measure trust in general terms, without always taking into account the heterogeneity of the media or of audiences. This article addresses this issue by offering a sociological approach to media trust. Based on a survey, we analysed the trust placed in 14 media outlets. The results show that political orientation is the main factor determining the level of media trust and that different segments of society do not place their trust in the same media outlets.