This article analyses the production logics of hard news and soft news, through an ethnographic study of the editorial office of one of the mainstream news websites in South America and the Spanish-speaking world: the Argentinian site Clarín.com. To meet the assumed expectations of individuals who read the news at work, this website divided its editorial office into two sections: one covering immediate news and the other producing magazine-type news. The comparative analysis of these two sections reveals the evolution of journalistic work on the internet, through routines, atmospheres, timeframes, and professional roles characterized by profound differences.